NYFA Interactive - New York Foundation for the Arts:
For you carnivores who haven’t had the pleasure, this Japanese import costs a tongue-biting amount of money. The idea is this: cows of a special breed from Kobe, Japan are fed beer and massaged by human hands twice a day, hence their distinct mouth-melty texture. And really, why wouldn't a chilled-out, slightly drunk Japanese cow deliver better meat than a stressed-out, bullied, sober, American animal? I'll tell you why.