Boing Boing: Google to HMOs: pay us and we'll defuse "Sicko":
Google's "Health Advertising Team" is trying to sell the health industry on buying ads to be shown opposite searches for "Sicko." The idea is to counter Michael Moore's amazing, enraging, must-see indictment of the health industry's grip on American society by running ads over search results for Sicko.
Another approach would be to reform the practices that Moore criticises in the film -- for example, refusing to pay for an insured individual's surgery because she didn't mention a 15-year-old yeast infection on her application; denying MRIs to patients with brain tumors; and paying medical directors bonuses for denying claims.
But why make your customers healthier -- at shareholder expense -- when you can just give money to Google to FUD and astroturf the issue?