A New Standard For Affordable Theater - June 14, 2007 - The New York Sun:
How's this for a deal?
For less than twice the price of a movie ticket, or dinner and a glass of wine, come see a top-notch production by one of America's most distinguished playwrights. Offer reusable and good through 2011.
This may sound too good to be true, but it's not. The Signature Theatre Company announced yesterday that, thanks to the support of Time Warner and a Signature trustee, Margot Adams, all seats for all scheduled performances through the 2010–2011 season will be $20.
The $20 ticket initiative sets a standard of accessibility that other nonprofit theaters are unlikely to ignore.