Pay What You Want (Theatreforte):
Available Light is opening Sheila Callaghan's Dead City here in Columbus in about 2 weeks. This show is a really big deal for us. Aside from being a beautiful play that we're all really excited about, it's also our first show to receive significant public funding, it has the largest cast we've put on stage, and it's in a space that's costing us about 3 times what we usually pay. (Frequent readers of this blog will remember that I am very ambivalent about that particular fact.)
However, instead responding by playing it safe on other fronts to compensate for the big risks we're taking, we've decided to try another big experiment. We're making all tickets to all shows for everyone all the time "Pay What You Want". That's right, just like Radiohead,Trent Reznor, Saul Williams, Paste Magazine, and a small crop of restaurants.