Sunday, October 03, 2010

Digital Domain - What Apple’s Steve Jobs Learned in the Wilderness -

In this period, Mr. Jobs did not do much delegating. Almost every aspect of the machine — including the finish on interior screws — was his domain. The interior furnishings of Next’s offices, a stunning design showplace, were Mr. Jobs’s concern, too. While the company’s strategy begged to be re-examined, Mr. Jobs attended to other matters. I spoke with many current and former Next employees for my 1993 book, “Steve Jobs and the NeXT Big Thing.” According to one of them, while a delegation of visiting Businessland executives waited on the sidewalk, Mr. Jobs spent 20 minutes directing the landscaping crew on the exact placement of the sprinkler heads.