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The FCC's new "bill shock" rule for cell phones doesn't go far enough:

Should regulation be necessary? Of course it shouldn't. Mobile carriers shouldn't stoop to making money in dishonorable ways. Verizon chairman Ivan Seidenberg, heralded by USA Today as a "true visionary," should shudder at the thought that his family and friends might find out he made $17.5 million in 2009 partly by conning cell phone customers into incurring catastrophically expensive overage charges. Sadly, we don't live in that world. So we need a government regulation—one stronger than what the FCC just put on the table.