Sunday, December 12, 2010

More On Our Problem - Parabasis:

Once you strip away the derision at the heart of the script, what you're left with is the patron raising the following issues:

I can get equal (or greater) entertainment value elsewhere for less money, why should I pay so much for your tickets?

I can download this music for free, why should I buy a CD?

Why should I prioritize donating to the arts over donating to needy people?

As a sector, we haven't answered these questions in a way that satisfies anyone other than ourselves. We're bad at answering these questions, so bad I'm routinely surprised at how many "natural allies" we miss out on. Ticket price again (sorry to beat a comatose horse) being a big one of them.