Wednesday, August 10, 2011


Sorry to hear that Apple is destroying another small business but they have done this to thousands before you. As one of the former Apple resellers that helped save Apple from the horrendous product failures of the 1990's, our payoff was Apple opening a store at an upscale mall 1 mile away! They assured us that it would not "compete" with our business and there would be many opportunities to "partner" with them. The net result was a cannibalization of half our business because they offered "deals" not available to resellers, cut our margins to almost nothing and then the termination letter a year later when we failed to meet our sales quota. No warning or promised help. Just termination. We survived and no longer have anything to do with Apple products but 3 people lost jobs. Apple's monstrous success is built on those it has destroyed.