Sunday, November 06, 2011


The ongoing debate about the continued need for a Mac Pro is really about the changing nature of Apple's identity as a company. The removal of "Computer" from the company name, and the changes to the Mac OS to make it more iOS-like, and the withdrawal from the rack-mounted server market are all indications that Apple has chosen to focus more on the low cost, large volume consumer market and less on the high cost, small volume creative professional market of scientists, engineers, architects, graphic designers, and professional video and audio producers. As long as Apple can continue to appeal to both groups, it will. But, if forced to choose, I think we all see how that's going to turn out.