The Playgoer: MTC's Big Buy

The Playgoer: MTC's Big Buy:

So I'm up early today and I decide to tune into "Morning Joe" on MSNBC, and what do I see a commercial for? Manhattan Theatre Club! No, not one of those 15-second blips at the end of the commercial-reel that stations reserve for cheap local ads. A proper 30-second glossy spot that I assume is going out nationally--or at least on the East Coast (6-6:30am time slot), or just the greater metro area if that's possible.

I can't find any video online yet to post, but basically it's Cynthia Nixon telling us all how wonderful MTC is. Yes, also a plug for her star turn in Wit, but that's just mentioned along the way. (And, no, she's not bald in this one.)

Why do I find this at all interesting? Well, it seems pretty unprecedented--a nonprofit theatre company spending BIG bucks on a nationally broadcast cable news show to basically advertise its brand. (Using Nixon and Wit as a hook, their latest "product.")