The American Scholar: Upper Middle Brow - William Deresiewicz:
Call it upper middle brow. The new form is infinitely subtler than Midcult. It is post- rather than pre-ironic, its sentimentality hidden by a veil of cool. It is edgy, clever, knowing, stylish, and formally inventive. It is Jonathan Lethem, Wes Anderson, Lost in Translation, Girls, Stewart/Colbert, The New Yorker, This American Life and the whole empire of quirk, and the films that should have won the Oscars (the films you’re not sure whether to call films or movies).
The upper middle brow possesses excellence, intelligence, and integrity. It is genuinely good work (as well as being most of what I read or look at myself). The problem is it always lets us off the hook. Like Midcult, it is ultimately designed to flatter its audience, approving our feelings and reinforcing our prejudices. It stays within the bounds of what we already believe, affirms the enlightened opinions we absorb every day in the quality media, the educated bromides we trade on Facebook. It doesn’t tell us anything we don’t already know, doesn’t seek to disturb—the definition of a true avant-garde—our fundamental view of ourselves, or society, or the world. (Think, by contrast, of some truly disruptive works: The Wire, Blood Meridian, almost anything by J. M. Coetzee.)