Mac in the USA | Near-Earth Object:
I think even if it is primarily a PR move, which I also presume it is, it’s a huge one, and even Daisey himself should be patting himself on the back. Steve Jobs famously told President Obama, “Those jobs aren’t coming back,” and as much as folks wanted badly for Apple’s manufacturing to be subject to U.S. labor standards, we all knew it was never, ever, ever going to happen. The iPhone alone, if it were its own business with nothing else, would eclipse all of Microsoft. They’re not moving an inch.
But they are. Even a token move like this is, I suspect, a huge deal, a nightmare of logistics and upheaval for Apple and its juggernaut manufacturing ecosystem that at times seems to have developed an intelligence all its own. It’s a bone thrown, but what a heavy bone it is.