An Interview With Jack Shafer | Adweek

An Interview With Jack Shafer | Adweek:

But I have to imagine you’re not dead. Do you have something else in mind?

I was thinking of becoming an alcoholic. Because one of the things I’ve always prided myself in, in these first 59 years of my life, is being a controlled drinker. I think now is the time to throw off the training wheels and see if maybe in the last decade and a half of my life, I can be an accomplished, functional alcoholic. And that’s starting tonight.

What are you drinking?

I’m just drinking some cheap red. Some cheap, Argentinian Malbec. Because it’s one thing to be an alcoholic; it’s another thing to be a bankrupt alcoholic. So you have to drink the cheap stuff.