Monday, February 13, 2012

Apple’s labor response proves its brand is in danger, critic says | VentureBeat:

Mike Daisey, an actor and monologist whose reporting and theatrical work has brought increased scrutiny to Apple’s labor practices, says the timing of the announcement is big news in and of itself.

“This isn’t new information,” Daisy told VentureBeat. “They talked about this work with the Fair Labor Association almost a month ago. But they buried it in a small note on a Friday before a holiday weekend. Doing this on a Monday morning with a big press release means they are reacting, because they see that their brand is in real danger.”